About me
Experience
I hold a Master's degree in Service Design and have worked across various industries in both consultancy and in-house roles within international and multicultural environments. My next goal is to transition into design leadership and management or specialize further in business and strategic design.
Areas of...
Expertise
Business Design
- Gained competitive advantage by leveraging differentiation and compelling value propositions.
- Conducted competitor analysis across multiple projects to identify business opportunities and disadvantages.
- Defined service offerings and business lines to achieve portfolio differentiation.
- Achieved business results with data analysis, A/B testing, content planning and conversion optimization.
- Prioritized evidence-based decision-making by measuring the impact of design changes.
Concept Design
- Passion for innovating new ideas and visionary solutions for a better world.
- Ability to envision the near future and visualize desired outcomes.
- Expertise in crystallizing vague ideas into concrete concepts.
- Effective collaboration and facilitation with cross-functional teams and stakeholders to define concept requirements.
- Excellent understanding of business objectives, market fit and customer needs.
Strategic Design
- Developed digital and product strategies for digital services.
- Contributed to brand and company-wide strategies.
- Aligned product design and development with company's strategic goals using value propositions.
- Created a customer lifecycle management strategy to boost loyalty and upsell while reducing churn.
- Approached content planning strategically to align with business goals and enhance customer engagement through design.
- Authored a design strategy for a digital agency as my master's thesis, demonstrating strategic thinking, planning & execution.
Design Leadership
- Led design teams fostering a culture of mentoring and innovation while significantly enhancing design quality.
- Guided designers and developers in executing product visions in various client and in-house projects.
- Led content creation and digital marketing campaigns, emphasizing SEO, SEM and conversion optimization to enhance business performance.
Service & Product Design
- Designed and implemented multiple digital services for various platforms across industries, focusing on exceptional customer experience.
- Led productization efforts to ensure high-quality product experiences and brand consistency through effective design systems in various client and in-house projects.
- Holds a Master's degree in Service Design, specializing in business design and strategic planning.
Work
Optimizing digital services
Utilizing design management to achieve measurable business outcomes
Work
Business results with systematic design
Increasing awareness and driving traffic & sales on online channels
“Perttu consistently demonstrated a unique blend of strategic thinking and creativity.”
Articles
Growing Online Business with Design
Driving traffic and boosting online sales with growth hacking tactics
“Teams should be shuffled every now and then to bring in fresh thinking.”
Contact
Let's get in touch
Feel free to reach out, whether for work inquiries or just to say hello.