Versatile Designer

 

Perttu Talasniemi

 
Perttu Talasniemi – Versatile designer delivering business results and strategic outcomes

Versatile Designer

 
Perttu Talasniemi
 

I'm a versatile designer with 15+ years of experience in concepting, designing and productizing digital services across multiple industries, focusing on delivering business results and strategic outcomes through design.

 
 

About me

 

Experience

 

I hold a Master's degree in Service Design and have worked across various industries in both consultancy and in-house roles within international and multicultural environments. My next goal is to transition into design management or specialize further in business and strategic design.

 
 
 

Areas of...

 

Expertise

 

Business Design

 
  • Gained competitive advantage for Elisa Tietoturva by leveraging differentiation and compelling value propositions.
  • Conducted competitor analysis across multiple projects to identify business opportunities and disadvantages.
  • Defined service offerings and business lines at Elisa and Sangre to achieve portfolio differentiation.
  • Achieved business results at Elisa and Sangre with data analysis, A/B testing, content planning and conversion optimization.
  • Prioritized evidence-based decision-making by measuring the impact of design changes.
 

Concept Design

 
  • Passion for innovating new ideas and visionary solutions for a better world.
  • Ability to envision the near future and visualize desired outcomes.
  • Expertise in crystallizing vague ideas into concrete concepts.
  • Effective collaboration and facilitation with cross-functional teams and stakeholders to define concept requirements.
  • Excellent understanding of business objectives, market fit and customer needs.
 

Strategic Design

 
  • Developed digital and product strategies for Elisa Tietoturva.
  • Contributed to brand and company-wide strategies at Sangre.
  • Aligned product design and development with Elisa's strategic goals using value propositions.
  • Created a customer lifecycle management strategy at Elisa to boost loyalty and upsell while reducing churn.
  • Approached content planning strategically to align with business goals and enhance customer engagement through design.
  • Authored a design strategy for Sangre in my master's thesis, demonstrating strategic thinking, planning & execution.
 

Design Leadership

 
  • Led design teams at Tecnotree and Zedge, fostering a culture of mentoring and innovation while significantly enhancing design quality.
  • Guided designers and developers in executing product visions in various client and in-house projects.
  • Led content creation and digital marketing campaigns, emphasizing SEO, SEM and conversion optimization to enhance business performance.
 

Service & Product Design

 
  • Designed and implemented multiple digital services for various platforms across industries, focusing on exceptional customer experience.
  • Led productization efforts to ensure high-quality product experiences and brand consistency through effective design systems in various client and in-house projects.
  • Holds a Master's degree in Service Design, specializing in business design and strategic planning.
 

Work

 

Renewal of digital protection services

 

Finding competitive advantage in a challenging market

 
Renewal of Elisa's digital protection services – Finding competitive advantage in a challenging market
 

Finding competitive advantage in a challenging market

 
 

Work

 

Optimizing digital services

 
Optimizing Oral's digital services – Utilizing design management to achieve measurable business outcomes

Work

 

Optimizing digital services

 

Utilizing design management to achieve measurable business outcomes

 
 

Work

 

Business results with systematic design

 

Increasing awareness and driving traffic & sales on online channels

 
Achieving business results with systematic design – Increasing awareness and driving traffic & sales on online channels
 

Increasing awareness and driving traffic & sales on online channels

 
 

“Perttu consistently demonstrated a unique blend of strategic thinking and creativity.”

 

Toni Koso Business Manager Elisa

 

Articles

 

Leading with Design

 

Driving business value with design governance

 
Leading with Design – Driving business value with design governance
 

Driving business value with design governance

 
 

Articles

 

Business by Design

 
Business by Design – Achieving concrete financial value with business design

Articles

 

Business by Design

 

Achieving concrete financial value with business design

 
 

Articles

 

Design meets Strategy

 

Creating business value by merging design and strategy

 
Design meets Strategy – Creating business value by merging design and strategy

Creating business value by merging design and strategy

 
 

“Teams should be shuffled every now and then to bring in fresh thinking.”

 

Perttu Talasniemi

 

Contact

 

Let's get in touch

 

Feel free to reach out, whether for work inquiries or just to say hello.

 
Feel free to get in touch, whether for work inquiries or just to say hello.
 

Feel free to get in touch, whether for work inquiries or just to say hello.