About me
Experience
I have a Masters degree in Service Design and have worked at companies in various industries with an international presences and multi-cultural environments. I'm currently working as a Business Design Manager at Elisa Corporation.
Latest work
Hammashelppi
I'm responsible for the UX design of the whole digital ecosystem of Hammashelppi incl. marketing website, mobile application and online service.

I'm responsible for the UX design of the whole digital ecosystem of Hammashelppi incl. marketing website, mobile application and online service.
Areas of...
Expertise
Strategy
- Responsible of participating defining the strategy and portfolio for Elisa's consumer security products and value added services.
- Practical experience of participating on Sangre's company and brand strategies and Tecnotree's product strategy.
- Created a design strategy for Sangre as a masters thesis.
- Deep understanding of branding as a discipline and as a strategy.
Leadership
- Practical experience of building and leading a design team at Tecnotree and Zedge.
- Defining value propositions to lead the productization work and marketing efforts towards the shared vision at Elisa.
- Experience of leading designers and developers to execute product vision.
- Wide experience as a concept owner in various client and in-house projects.
Branding & marketing
- Practical experience of creating a brand strategy for Sangre.
- Experience of branding whole digital product ecosystems in client and in-house projects.
- Wide experience on content planning, content creation and copywriting.
- Experience of various digital marketing practices such as analytics, conversion optimization, A/B-testing, landing pages, campaigns, SEO, SEM, etc...
- Branding, marketing and sales oriented mindset.
Service design
- Utilizing value propositions as a service design method to drive the holistic product design and development towards the product vision at Elisa.
- Practical experience on various client and in-house projects as a lead digital service designer.
- Masters degree in service design.
- Practical experience on user research and user centric desing processes, methods and practices.
- Extensive know-how of service design processes, methods and practices.
Product design
- Practical experience on productization of digital products, services and offerings.
- Deep understanding of design systems as a discipline and as a process.
- Wide experience on UX architecture & design for mobile and web platforms.
- Extensive experience on UI & IxD design for mobile and web platforms.
Work
Colosseum
Dental Group
I'm responsible for the UX design of the Colosseum Dental Group website.

Work
VideoVisit

Work
VideoVisit
I'm responsible for the UX design of the whole digital ecosystem of VideoVisit.
Work
Keuruun Energia
I'm responsible for the UX design of the Keuruun Energia -PWA solution.

“Perttu could pull off UX and UI related tasks with ease.”
Featured
Interview
Itewiki interviewed me and Sangre's CEO about benefits of design.

Featured
Sangre's blog

Featured
Sangre's blog
Digital service design of health care and well-being services.
Featured
Design Strategy
I created a Design Strategy for Sangre as my Masters thesis.

“Teams should be shuffled every now and then to bring in fresh thinking.”
Contact
Let's get in touch
Feel free to get in touch, whether for work inquiries or just to say hello.
