About me
Experience
I have a Masters degree in Service Design and have worked at companies in various industries with an international presences and multi-cultural environments. I'm currently working as a Business Design Manager at Elisa Corporation. My next goal is to move towards design management and strategic design.
Areas of...
Expertise
Strategy Development
- Shaped digital strategy and managed the portfolio for Elisa's value-added services for consumers.
- Contributed strategic insights to Sangre's and Tecnotree's company-wide strategies.
- Utilized value propositions to align product development closely with Elisa's strategic vision.
- Authored a design strategy for Sangre as part of my master's thesis, demonstrating academic rigour and strategic depth.
Design Management
- Led design teams at Tecnotree and Zedge, fostering a culture of mentoring and innovation while significantly enhancing design quality.
- Demonstrated design leadership by guiding designers and developers in the successful execution of product visions across various client and in-house projects.
Branding & Marketing
- Created a brand strategy for Sangre that was aligned with the company's overarching strategic goals.
- Cultivated a strong orientation towards branding, marketing and sales, strategically driving business growth and enhancing market engagement.
- Led content creation and digital marketing campaigns, emphasizing SEO, SEM and conversion optimization to enhance business performance.
Service & Product Design
- Spearheaded service and product design initiatives, significantly enhancing customer experiences across digital platforms and implementing user-centric design best practices.
- Oversaw the productization of digital offerings, ensuring high-quality user experiences and consistency through effective design systems.
- Holds a Master's degree in Service Design, with a focus on business design and strategic planning.
Work
Renewal of digital protection services
Finding competitive advantage in a challenging market
Work
Optimizing digital services
Work
Optimizing digital services
Utilizing design management to achieve measurable business outcomes
Work
Digital ecosystem for remote dental care
Enabling new business opportunities via digital channels
“Perttu could pull off UX and UI related tasks with ease.”
Article
Successful service is not born by accident
How to gain competitive advantage with design
Article
Designing modern digital services
“Teams should be shuffled every now and then to bring in fresh thinking.”
Contact
Let's get in touch
Feel free to get in touch, whether for work inquiries or just to say hello.