Versatile Design Professional

 

Perttu Talasniemi

 
Perttu Talasniemi – Versatile Design Professional, focuse on Business and Strategy

Versatile Design Professional

 
Perttu Talasniemi
 

I'm a versatile designer with 15+ years of experience in designing, implementing, and productizing digital services across multiple industries, focusing on delivering business results and strategic outcomes through design.

 
 

About me

 

Experience

 

I hold a Master's degree in Service Design and have worked across various industries in both consultancy and in-house roles within international and multicultural environments. My next goal is to transition into design management or specialize further in business and strategic design.

 
 
 

Areas of...

 

Expertise

 

Business Design

 
  • Gained competitive advantage for Elisa Tietoturva by leveraging differentiation and compelling value propositions.
  • Conducted competitor analysis across multiple projects to identify business opportunities and disadvantages.
  • Defined service offerings and business lines at Elisa and Sangre to achieve portfolio differentiation.
  • Achieved business results at Elisa and Sangre with data analysis, A/B testing, content planning and conversion optimization.
  • Prioritized evidence-based decision-making by measuring the impact of design changes.
 

Strategic Design

 
  • Developed digital and product strategies for Elisa Tietoturva.
  • Contributed to brand and company-wide strategies at Sangre.
  • Aligned product design and development with Elisa's strategic goals using value propositions.
  • Created a customer lifecycle management strategy at Elisa to boost loyalty and upsell while reducing churn.
  • Approached content planning strategically to align with business goals and enhance customer engagement through design.
  • Authored a design strategy for Sangre in my master's thesis, demonstrating strategic thinking, planning & execution.
 

Design Leadership

 
  • Led design teams at Tecnotree and Zedge, fostering a culture of mentoring and innovation while significantly enhancing design quality.
  • Guided designers and developers in executing product visions in various client and in-house projects.
  • Led content creation and digital marketing campaigns, emphasizing SEO, SEM and conversion optimization to enhance business performance.
 

Service & Product Design

 
  • Designed and implemented multiple digital services for various platforms across industries, focusing on exceptional customer experience.
  • Led productization efforts to ensure high-quality product experiences and brand consistency through effective design systems in various client and in-house projects.
  • Holds a Master's degree in Service Design, specializing in business design and strategic planning.
 

Work

 

Renewal of digital protection services

 

Finding competitive advantage in a challenging market

 
Renewal of Elisa's digital protection services – Finding competitive advantage in a challenging market
 

Finding competitive advantage in a challenging market

 
 

Work

 

Optimizing digital services

 
Optimizing Oral's digital services – Utilizing design management to achieve measurable business outcomes

Work

 

Optimizing digital services

 

Utilizing design management to achieve measurable business outcomes

 
 

Work

 

Business results with systematic design

 

Increasing awareness and driving traffic & sales on online channels

 
Achieving business results with systematic design – Increasing awareness and driving traffic & sales on online channels
 

Increasing awareness and driving traffic & sales on online channels

 
 

“Perttu consistently demonstrated a unique blend of strategic thinking and creativity.”

 

Toni Koso Business Manager Elisa

 

Articles

 

Successful service is not born by accident

 

How to gain competitive advantage with design

 
Successful service is not born by accident – How to gain competitive advantage with design
 

How to gain competitive advantage with design

 
 

Articles

 

Designing modern digital services

 
Designing modern digital services – Insights from a seasoned design veteran

Articles

 

Designing modern digital services

 

Insights from a seasoned design veteran

 
 

Articles

 

Creation of design strategy

 

Journey into business and strategic design

 
Creation of design strategy – Journey into business and strategic design

Journey into business and strategic design

 
 

“Teams should be shuffled every now and then to bring in fresh thinking.”

 

Perttu Talasniemi

 

Contact

 

Let's get in touch

 

Feel free to reach out, whether for work inquiries or just to say hello.

 
Feel free to get in touch, whether for work inquiries or just to say hello.
 

Feel free to get in touch, whether for work inquiries or just to say hello.