Articles
Explore my insights on how design drives business impact, differentiation and growth
Business
The Art of Crafting Value
Finding, crafting, validating and delivering customer and business value
Innovation
Designing to Innovate
Innovation
Designing to Innovate
Turning ideas into real business value through design
Product
Productizing Digital Services
Designing repeatable and scalable experiences
Business
Growing Online Business with Design
Business
Growing Online Business with Design
Driving traffic and boosting online sales with growth hacking tactics
Branding
Mastering the Art of Brand Strategy
Practical guide to building a strong brand strategy
“Teams should be shuffled every now and then to bring in fresh thinking.”
Leadership
Leading with Design
Business
Business by Design
Achieving concrete financial value with business design
Concept
Lost Art Form of Concept Design
Strategy
Design meets Strategy
Creating business value by merging design and strategy
Strategy
Designing to Differentiate