Work
Creating digital ecosystem for remote dental care
Enabling new business opportunities via digital channels
Hammashelppi service was designed and developed by consulting agency Sangre for Suu & Hammas dental clinic. I led the design work of the mobile application for customers, the web panel for dentists and the public marketing website for prospects.
Background
Amid the COVID-19 pandemic, the demand for remote consultations surged, with a study showing that 70 % of customers prefer providers offering remote services. The Suu & Hammas dental clinic aimed to capitalize on this new market.
Project Model
The project team included the client, project manager, developer, visual designer and me as the concept owner. We employed agile development, updating our approach bi-weekly to meet emerging needs and client expectations, which quickly led to the creation of a digital ecosystem.
Digital Service Design
The client had preliminarily explored the service concept via video calls with family & friends. Together with the client, we defined the primary users and scenarios for the Hammashelppi ecosystem. I created detailed user flows, wireframes and prototypes to facilitate final design and precise development, while maintaining focus on critical service features. I also overlooked that the final design was accessible and usable. My design drivers ensured simplicity and error prevention in the user interface.
Digital Ecosystem
Hammashelppi integrates with multiple APIs and cloud services for patient data & booking management, strong authentication, payment processing and to make secure video calls. The service extends traditional dental practices with an efficient online option, enhancing accessibility and convenience for customers.
Visual presentation of the Hammashelppi ecosystem and its service interactions.
Outcome
The digital ecosystem designed and developed for the client enables new business opportunities and revenue streams. Although the service appears simple to end users, it is underpinned by a complex ecosystem of services and seamless integrations. The service benefits both parties: dentists can serve more customers during the day, and customers save time and money. I can safely say that the Hammashelppi service sets a high benchmark for customer experience in the dental care industry.
The Hammashelppi mobile application for consumers received an honorable mention at the Grand One 2022 design competition in the Best Mobile Service category.
Reflection
I played an important role in sharing the client's vision of the desired outcome, leading the design work, and ensuring quality and precision in the final implementation of the service. The success of the project is underscored by the fact that it received honorable mentions at the Grand One 2022 design competition. ▪
Methodologies
Digital service design, application architecture & customer experience design and design management.