Zedge App


ZEDGE is a phone personalization app with 160M downloads & 2M daily active users.

My role as a Lead UX Designer was cooperation with product manager, UX & visual designers & developers to find the best solutions from UX point of view.



Zedge created a new content type – Widgets – and updated an existing content type – Icons – in Android version of Zedge in 2016-2017. The goal was to improve the user experience and increase the usage and retention of Icons and to provide a thorough experience for Home Screen personalization.


My Responsibilities

  • Project management
  • Defining user personas
  • Defining user stories
  • Defining IA & navigation
  • Defining UI, IxD & UX
  • Prototyping
  • User testing & iteration
  • Mockups



Send feedback or request my CV.