Zedge App

 

ZEDGE is a phone personalization app with 160M downloads & 2M daily active users.

 
My role as a Lead UX Designer was cooperation with product manager, UX & visual designers & developers to find the best solutions from UX point of view.
 

Description

 

Zedge created a new content type – Widgets – and updated an existing content type – Icons – in Android version of Zedge in 2016-2017. The goal was to improve the user experience and increase the usage and retention of Icons and to provide a thorough experience for Home Screen personalization.

 
 

My Responsibilities

 
  • Project management
  • Defining user personas
  • Defining user stories
  • Defining IA & navigation
  • Defining UI, IxD & UX
  • Prototyping
  • User testing & iteration
  • Mockups
 
 

Contact

 

Send feedback or request my CV.