My role as a Lead Designer was cooperation with designers to oversee the work and to get insights of users to improve the communication & UX.
Description
Ferratum started updating their global websites‘ user experience and visual look with responsive design in 2013. We also created a private "My Profile" for existing customers. The goal was to provide a better service & wider coverage of devices thus leading for increased sales.
My Responsibilities
- Project management
- Defining typical users
- Defining typical user scenarios
- Defining IA & navigation
- Defining UI, IxD & UX
- Content planning
- Visual design
- Defining visual guidelines