My role as a Lead Designer was cooperation with marketing manager to get insights of users to find the best solutions from UX point of view.
Description
Ferratum created mobile apps for iOS devices in 2014. Ferratum was one of the first private banks to provide mobile apps for existing customers. The goal was to provide a better service for existing customers and wider device support thus leading to increased sales.
My Responsibilities
- Project management
- Defining typical users
- Defining typical user scenarios
- Defining IA & navigation
- Defining UI, IxD & UX
- Content planning
- Visual design
- Defining visual guidelines